It’s interesting to see how the same book
is marketed differently depending on where its fans are based. Michele Gorman’s
Match Me If You Can is published by
Avon (Harper Collins) in the UK and by Notting Hill Press in the US. Avon took
the lead in designing the marketing package for Michele’s UK chick lit fans,
with a pretty teal cover, fun font and firm focus on the online dating/romance
storylines in the book.
Meet best friends Catherine, Rachel and Sarah. Yet to
find Mr Right, they’ve been settling for Mr Right Now. But when Catherine,
London’s finest matchmaker, gets the girls to join her dating site where they
can rate and recommend their ex-boyfriends, they soon realise that anything
could happen… There’s someone for everyone, right? These best friends are about
to find out!
To
complement the UK cover, we at Notting Hill Press designed the US cover using the
same fonts and heart motif. But something started to bother us. Match Me If You Can is also about strong
women. It’s funny, cheeky, poignant and realistic. The women join the dating
website and recycle their exes but their lives – their friendship, families and
careers – are at the heart of the book. And while both British and American fans
are definitely romantics, American readers are also really partial to a feisty
story about friends.
We had to admit it: our hot pink cover didn’t
seem quite right for Michele’s US fans. So we had a rethink about it, and
here’s the result!
Meet
best friends, Catherine, Rachel and Sarah. They’re fun, smart and successful,
and haven’t had a date worth booking a wax appointment for in ages.
Catherine runs London’s most successful matchmaking business with her
silent partner and ex-husband, Richard, who’s just announced that he’s marrying
his twenty-three year-old girlfriend. Catherine has bras that are older than
Magda, and now she’s barging in on their business with her meddlesome demands
and wedding plans.
Architect Rachel’s got problems of her own. At work she’s competing
against her ex-boyfriend, James, to win their biggest project and the promotion
that comes with it. So when she joins Catherine’s website, RecycLove.com,
where everyone brings an ex to recycle for the chance of an upgrade, she knows
just who she’s going to trade in.
Homebody baker, Sarah, is in a rut thanks to family demands over the
last few years. Reluctantly she joins RecycLove.com, where she’s convinced
that some minor adjustments will improve her chances. But as minor adjustments
turn into a complete overhaul and dates start falling at her newly-pedicured
feet, will her popularity be worth the sacrifices she’s making?
A warm, funny story of friendship, strong women and self-discovery. Match us
if you can, guys, but if not then please step aside and we’ll get on with being
fabulous.
We hope you love the new cover and blurb as
much as we do!
Sincerely,
Notting Hill Press
